Trend Analysis
International tourist arrivals up 4% in 2025 reflecting strong travel demand around the world
Feb 12 2026
| Trend Analysis
International tourist arrivals (overnight visitors) grew by 4% in 2025, as most destinations worldwide posted solid results. According to the first World Tourism Barometer of the year, an estimated 1.52 billion international tourists were recorded globally in 2025, almost 60 million more than in 2024.
Tourism Trend-Analysis to Vietnam 2026: 9 Powerful Shifts Shaping the Future of Travel
Feb 09 2026
| Trend Analysis
Tourism trend-analysis to Vietnam 2026 is more than a forecast—it is a strategic lens into how Vietnam’s travel industry is evolving in response to technology, global mobility, and changing traveler expectations. After strong recovery momentum in the mid-2020s, Vietnam is entering a decisive phase where quality, intelligence, and sustainability will matter more than volume alone.