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What benefits and risks does technology bring to the tourism industry?
E-tourism is the complete digitization of the tourism industry, from research and booking to marketing. Technology helps optimize efficiency, reduce costs, and enhance customer experience through virtual or smart tourism. However, it also raises concerns about security and reduces person-to-person interaction.
International tourist arrivals up 4% in 2025 reflecting strong travel demand around the world
According to the first World Tourism Barometer of the year, an estimated 1.52 billion international tourists were recorded globally in 2025, almost 60 million more than in 2024.
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